Lead Generation

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In hard times, marketing organizations must make every dollar count. Direct marketing campaigns must effectively engage customers to generate more; high quality leads that result in real ROI for the marketing investment. Equally important, direct marketing success must be achieved without adding to resource costs.

As every company understand that some customers present much greater profit potential than others. But, how will one find those high-potential customers in a database that contains hundreds of data items for each of millions of customers?

Go4Callcenter Lead management

Lead generation is a key element of your overall lead management process. Go4Callcenter have helped more than 270 companies to design, develop or improve their B2B sales lead management programs. Go4Callcenter can help you get the job done right in-house or using outsourced service companies.

Go4Callcenter clients report that we saved them lots of time and money while helping them build or improve "closed loop" sales lead management programs designed to create a steady stream of qualified sales opportunities for their sales teams and channel partners. Go4Callcenter Lead Imitator helps you to qualify such potential and covert them into a permanent customer.

Go4Callcenter Lead Initiator Workflow:

Phase 1: Script & List Creation

• Contact records are imported or data entered into Go4Callcenter database and configured to capture responses to qualification questions.
• Program script is developed and approved by client.
• Program database is set up to capture qualification data.
• The lead qualification process begins.

Phase 2: Inbound, Outbound & Follow Up Desk

• The Outbound and Follow Up Desk calls are placed to prospects.
• Prospects are taken through custom qualification.

Phase 3: Qualification and Lead Ranking

• Leads are ranked based on prospects decision-making time frame. Ranks can be customized for each client.
• Following are our typical lead ranking system.
• A LEADS: SHORT TERM NEEDS: Prospects who need immediate sales follow up.
• B LEADS: LONG TERM NEEDS: Results in a long-range sales follow up

Phase 4: Lead Distribution

• Sales leads are distributed to clients on a next day basis
A" leads are high quality sales opportunities that in the short term get you in to the sales cycle and build your sales pipeline. Many of the below factors are typically present in an “A” Lead:

• Prospects who express receptivity in learning more about your product or services fall in “A”
• Prospects who are adding, upgrading, moving, renovating or making change that create a need for your product or service.
• Prospects who are looking for a solution to a business problem they are experiencing.
• Prospects who are unhappy with their present service, product or vendor.
• Prospects who are “shopping out” as a part of a review process.
• Prospects who express interest in a new product, service or technology.
• Prospects who are interested in learning more about a new method or system to help bring operational efficiencies to their business